Frameworks for planning content around search intent, entities and budget -- not for producing it.
This is the advisory side of content: planning, intent-mapping, budget allocation and audit. It is deliberately separate from production. I do not run YouTube channels or manage social accounts -- I help you decide what to make, in what format, for which intent, and how to measure it.
Start with Entity vs Intent if you are new to the SEO Colour Wheel framing. Jump to Topic budgets & content creation if you already know your intent map and need to plan spend. The cluster-to-node article unpacks why HubSpot-era pillar thinking quietly broke.
I've specialised in running YouTube channels in the past, though it isn't something I currently offer beyond light-weight bolt-ons -- usually as part o...
An <strong>entity</strong> is a thing search engines recognise -- a person, a product, a place, a concept. An <strong>intent</strong> is the reason beh...
In most organisations the content team and the SEO team are separate -- different reporting lines, different KPIs, different vocabularies. They collabo...
The cluster model -- one pillar page, many supporting articles, all internally linked -- was a useful simplification in 2017. By 2026 it has hardened in...
Most content budgets are split by channel or by team headcount. Almost none are split by intent coverage. The result is predictable: heavy spend on th...