Most content budgets are split by channel or by team headcount. Almost none are split by intent coverage. The result is predictable: heavy spend on the formats the team is comfortable producing, and structural under-spend on the intents that actually convert. This page is a planning framework, not a production service.
I plan, audit and advise on content. I do not produce video, run social accounts or staff a copy desk. Production happens via your team or partners I can recommend. Everything below is built for that division of labour.
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A Content Intent Audit gives you a defensible split per bucket and a prioritised rewrite/retire list -- before you sign off the next content quarter.
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