Content marketing × SEO: more than words -- formats, code, markup

Content is not just words. Words are the cheap bit.

In most organisations the content team and the SEO team are separate -- different reporting lines, different KPIs, different vocabularies. They collaborate occasionally and regret it the rest of the time. This article is about why that gap is structural, and what content marketers miss when they treat SEO as a checklist applied after publication.

The real surface area of "content"

On-page content. Schema markup. Internal linking. Image attributes. Video transcripts. Page-load performance. Owned-media channels. Campaign landing pages. None of those is owned cleanly by either team -- which is exactly why they slip.

When the gap is structural, a single audit shows it

A Content Intent Audit surfaces exactly which intent-and-format gaps your content and SEO teams are independently missing -- and gives both teams the same map to argue from.